Hectare’s has been innovating like crazy. When they first released their product, it set a total new standard in Kuwait. I personally didn’t know what will come next, and since it is a new company, I wasn’t sure what they will do next. Usually the companies in Kuwait, they launch a product and then have the same products for decades. That wasn’t the case with Hectare’s where they released their first set of chips and popcorn products then few months later they released the pack of 6. I haven’t seen such thing before, so it was really amazing. Now they came up with a new flavor, the Malt Vinegar. I can’t wait to try it out and I heard that there are other products that will disrupt the industry because of their uniqueness. Quality, taste, and innovation is what Hectare’s is delivering to the industry.