There are lots of Kuwaiti brands that launch every year. I totally believe that a lot of Kuwaiti brands compete with international brands, and some even better than international brands. One of the concepts which is very innovative is in the Modest Swimwear segment. Amaq Premoium Modest Swimwear launched a brand that competes with the big brands internationally and they made it even better. Their concept is that they wanted to develop a brand that is premium, functional, and stylish. The main differentiation point and made Amaq very unique is the implementation of the water flow gills where the people won’t face the bubble effect anymore since water get trapped due to layers. The water flow gills will let the water flow out of the gills and close if there is no water flow. The inspiration is from fish gills which is a very interesting concept to be implemented.
Amaq is basically QYNDA Activewear but for swimwear. Such brands are getting international demand, which makes Kuwaiti products more international.
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