INON (It’s Now or Never) is a revolutionary grocery app that offers maximum savings and discounts in Kuwait. It is offering prices I have never seen in Kuwait with a very interesting business model. I know of something very close during my stay in the US, but still INON is still different. With INON the moment you open the app, you will see browsing products by expiration date and the sooner the expiry the more is the discount. For example 2 weeks until expiry, 1 month, 2 months, 3 months, and 4 months. When I was studying in the US, I remember seeing my friends spending much less on groceries and consumer products than me. I thought they were buying products that have lower quality, but I was surprised to see they were buying the same exact products that I use at a much lower prices. I discovered that they are going to stores that sells the products at much lower prices. Then I did my research on how these stores can sell at such prices.
- Products are near expiry. I just bought 11 Tide boxes for 600 fils each because it has 2 months to expire.
- Products are out of style. Sometimes the manufacturers change the design of the packaging
- The company target slimmer margins. Thin margins and volume can make up the difference
This is an example of Lipton tea that has 2 weeks to expire, which is perfect to save more than 1 KD for the Diwaneya and the other is Pif Paf that has 1 month to expire. If you see the savings it goes up to 75%.
INON is using this business model to disrupt the market in Kuwait, and everyone I know is extremely happy with the App. The main reason I was happy is because I want to save as much as possible on the monthly purchases for the consumer product. Try INON out and let me know how many items you bought and how much you saved.
Update: I was notified that much more products will be included by next month, so check them out.
